CityMD TikTok Campaign
My Role: On Camera Talent, Assistant Account Executive, and Social Creative
Objective: Drive awareness and website visits of CityMD, specifically among Gen Z.
Opportunity: Break through the health and wellness noise on TikTok to become a credible source of health information to Gen Z, and a brand they’d trust with their healthcare needs.
Awards: Silver Titan Health Award
Popeyes Brief
My Role: Social Media Director and Art Director ( and part-time actor LOL)
Brief: Bring back the buzz about the Popeyes chicken sandwich
Solution: Positioning the chicken sandwich as the Hero Gen-Zers need to cure their Sunday Scaries.
The video that inspired it all…
The Advertisements:
Where’s Waldo Print Advertisements
Print Advertisement for Apple AirTag…
Showing with the AirTag you never have to ask where again.
Hand Drawn on Procreate by Me
Durex Brief
Objective: Help Durex break down barriers to sexual freedom
Cultural Tension: Culturally, we center sex around the male experience. Men are less inclined to use sex toys as they often view it as poor performance on their part.
Solution: The Durex Teammate, an easy-to-use, 2-setting vibrator created for Him (For Her)
Product:
QR Code Extensions on Condoms:
“Play by Play Guide”:
Billboards:
Dior Print
Print Advertisements
Created, Shot, Edited by Me
